The Wrigley Company is committed to helping create an environment free of littered chewing gum. This commitment includes constant work to support education in the importance of responsible litter disposal, especially chewing gum. Teaching pupils about correct litter disposal helps them learn that they can have a positive influence on their environment by helping to reduce the amount of litter around them. Students who learn about the need to reduce litter become more caring about their environment and gain heightened social responsibility.
The Bin It! campaign has been running since 2006 and has grown to support schools and teachers in a multitude of ways. Each year the Bin It! roadshow visits over 240 schools across the UK and Ireland, helping young people explore a sense of personal responsibility and allowing them to see the impact of anti-social behaviour, such as the consequences of dropping gum, in an engaging in-school event.
Bin It! resource packs include teachers notes, lesson plans, activity cards and posters are available. Free to all secondary schools these resources have been designed with cross-curricular content making them applicable to a variety of subjects. There is also a resource available that links directly to the GSCE syllabus for Media Studies. Last, but not least, there is an animation resource designed for Primary schools called Bin It! Beats helping deliver key behaviour messages through a memorable song.